I will admit that the blogging part of a business is hard, it’s hard to come up with something fun and different for every blog post but I digress. Let’s do this time- We’ve got some awesome and fun families coming for ya! Being an LBGTQ family is more difficult than it should be but my personal mission as a photographer is to document the love of a family and they are exactly it.

I met The Smith family through a mutual friend of ours through facebook. Right from the get-go, I felt like we were going to have a lot of fun! These two, Bean and Amanda are extremely sweet and laid back and they both are involved in the Cocoa village playhouse. It was only natural to meet down there for their photos and I met their outgoing kiddos Jackson and Damian. From the start, it was easy to see how playful they were together which makes what I do even more fun.

Thank you for sharing your amazing family with me, Bean and Amanda. Your kids are pretty darn fantastic and I had so much fun getting to know all four of you!



If you’d like your own family session with Amanda, please contact us here or email hello@amandamcmahon.com

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I received a message one day on Facebook that said ” I’m embarrassed to admit I have never gotten professional photos of my littles. Can ya help a mama out?” I giggled out loud because this is such a common thing I hear, and it’s nothing to be embarrassed about at all. Time is short, schedules are crazy- things happen! Hearing from Sarah was pure excitement! I photographed their engagement session year ago and shortly after, their key west wedding. I was 6 weeks pregnant with my first born when I photographed their wedding so it was an exciting time for many reasons.

Fast forward all these years later and now we are back in Florida and I found out we only live 3 miles from Sarah, Stevie and their beautiful babes Maddie and Beckett! Meeting these two gorgeous little humans was a pure joy and right from the moment I walked in the door, Maddie and I became best friends and she became my little camera helper. Beckett was celebrating a big milestone- his first birthday- and eating a yummy pumpkin donut while leaving a crumb trail everywhere he went.

We started outside to play and relax a little and the swings were a perfect place to start!


Maddie found a spot she loved and it looked quite fun-

The best smile from mama’s little boy. Happy Birthday Beckett!

Totally akin to their personalities….Beckett sure loves his mama and Maddie adores playing with her daddy

Maddie so kindly made hot dogs for me and her brother wanted in on the cooking, too!

Their sunroom had the best light (and air conditioning) so we made our way back in there for some fun family time.

Melbourne Florida Family

After Stevie inspected Maddie’s boots for ants for the third time, she got her shoes on and was ready to go out front, but not before a little sweet moment caught here


Look at this big guys shirt!!! so happy to be ONE!


Maddie loves super heros so I don’t know if she intended the pose on the right or if she secretly is a super hero herself. I guess we’ll never know 😉


This hole in the fence is just the best. Their pup, Finley can greet his loves and they just adore it. It’s super cute

Smash cake time and this boy was eyeing it from the moment mom brought it out of the fridge. Can’t say I blame him

The family that eats cake together……gets blue mouth together? Either way, it’s fantastic!

I think it’s safe to say they all had a really good day! Me too….me too.

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I feel like I need to be singing the song “I’m back in the saddle again…..I’m baaaaacccccckkkk,” but I will spare you my lovely voice.  Let’s just get into Finding your ideal client.

Being that I’ve been a photographer for 10 years now, I have learned A TON in that time about who my ideal client is and what connects all my clients with me in a deeper sense.  We all have “dream clients”- those that we find that we connect to, can create a deeper connection, and people we not only photograph but feel close to. Clients that can completely trust us and come to us for suggestions or advice mean the most.

Melbourne Florida Photographer

Some of these may seem obvious but as a photographer, these are super important to me in my ideal client and are a commonality in the clients I do have now continually.

-Families who value having their photos done for multiple reasons (i.e- christmas cards, birthday milestone, birth)

-They are involved with local groups, community organizations, and they value family events and activities

-Families who are laid back, very go with-the-flow, and spontaneous/adventurous/active

-Common but not limited to: Coffee lovers, disney fans, target obsessed


-Making a connection-

In the above photo of Tiss and her husband Kendall, they mentioned that they found me on Instagram and were coming into Melbourne Florida for vacation.  After checking each of their social media platforms, I noticed they were both personal trainers and were having a baby boy (and Kendall already had 3 other boys as well). Immediately I knew there were 2 connections: Fitness and being BOY parents. Seems simple but really it provides a lot to talk about and it gives me an idea on what’s important to them and these are topics I can engage with them about which they enjoy and make them feel more at ease.


Finding the ideal client isn’t easy and it usually involves a lot of trial and error and the hardest thing of all……time! We all know what we personally like and that does factor into what clients we will work best with. Having an initial topic to connect with (for example: being a mom, or being obsessed with a certain store) is also valuable. Making the couple/person feel comfortable during their time with you allows them to be the most open and authentic that they can be and allows you to capture their true selves. Talking about a topic that they can relate to is important so my suggestion is to give them a questionnaire to fill out after inquiring with you.

Finding your ideal client

This session above was actually the second or third session I did with this family. Originally, I photographed their wedding a couple years prior but when they found me for that it was because of a website referral. When Jennifer and I met in person though, we clicked and I felt like we had known each other longer than the half hour or so we had at the meeting.  She was a florist and knew what she wanted in her photography from being in the industry herself and wasn’t afraid to ask tough questions that most people may have been thrown off by. I appreciated the directness because when questions aren’t asked sometimes assumptions can be made and also can be wrong, so getting right down to what she needed and wanted was upfront. I felt comfortable around her and obviously, she did too because we had more family sessions after the wedding was over!


If you’re interested in a more in depth discussion of finding your ideal client, feel free to email me or use the contact form and I am happy to give you suggestions or advice!

If you’re interested in setting up your own session, please email Amanda using the link right above or contact on the facebook page and let’s do this thing!

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