I feel like I need to be singing the song “I’m back in the saddle again…..I’m baaaaacccccckkkk,” but I will spare you my lovely voice. Let’s just get into Finding your ideal client.
Being that I’ve been a photographer for 10 years now, I have learned A TON in that time about who my ideal client is and what connects all my clients with me in a deeper sense. We all have “dream clients”- those that we find that we connect to, can create a deeper connection, and people we not only photograph but feel close to. Clients that can completely trust us and come to us for suggestions or advice mean the most.
Some of these may seem obvious but as a photographer, these are super important to me in my ideal client and are a commonality in the clients I do have now continually.
-Families who value having their photos done for multiple reasons (i.e- christmas cards, birthday milestone, birth)
-They are involved with local groups, community organizations, and they value family events and activities
-Families who are laid back, very go with-the-flow, and spontaneous/adventurous/active
-Common but not limited to: Coffee lovers, disney fans, target obsessed
-Making a connection-
In the above photo of Tiss and her husband Kendall, they mentioned that they found me on Instagram and were coming into Melbourne Florida for vacation. After checking each of their social media platforms, I noticed they were both personal trainers and were having a baby boy (and Kendall already had 3 other boys as well). Immediately I knew there were 2 connections: Fitness and being BOY parents. Seems simple but really it provides a lot to talk about and it gives me an idea on what’s important to them and these are topics I can engage with them about which they enjoy and make them feel more at ease.
Finding the ideal client isn’t easy and it usually involves a lot of trial and error and the hardest thing of all……time! We all know what we personally like and that does factor into what clients we will work best with. Having an initial topic to connect with (for example: being a mom, or being obsessed with a certain store) is also valuable. Making the couple/person feel comfortable during their time with you allows them to be the most open and authentic that they can be and allows you to capture their true selves. Talking about a topic that they can relate to is important so my suggestion is to give them a questionnaire to fill out after inquiring with you.
This session above was actually the second or third session I did with this family. Originally, I photographed their wedding a couple years prior but when they found me for that it was because of a website referral. When Jennifer and I met in person though, we clicked and I felt like we had known each other longer than the half hour or so we had at the meeting. She was a florist and knew what she wanted in her photography from being in the industry herself and wasn’t afraid to ask tough questions that most people may have been thrown off by. I appreciated the directness because when questions aren’t asked sometimes assumptions can be made and also can be wrong, so getting right down to what she needed and wanted was upfront. I felt comfortable around her and obviously, she did too because we had more family sessions after the wedding was over!
If you’re interested in a more in depth discussion of finding your ideal client, feel free to email me or use the contact form and I am happy to give you suggestions or advice!
If you’re interested in setting up your own session, please email Amanda using the link right above or contact on the facebook page and let’s do this thing!